This workshop outline and template can help you to create personas to encourage better understanding of climate change, its impacts and adaptation actions for your place.
It is for anyone who wants to design and run creative and engaging conversations about climate change adaptation and develop a more nuanced understanding of how climate change impacts different people. This tool is especially helpful for understanding of climate change impacts on more vulnerable groups (such as women, disabled people, young people, the elderly, or non-human inhabitants of the area).
If you’d like to read about an example of using personas in action, read our case study on Climate Ready Ken.
“Personas turn insights about real people into a fictional character, with backgrounds, goals, and values. Using personas can help people to see climate change impacts in relation to specific ‘types’ of characters, which can generate a deeper understanding of their broader needs, underlying challenges they may face, and what might enable them to adapt.” — Iryna Zamuruieva, Senior Climate Resilience Manager
